COACH PRIME’s era in Colorado is in full swing — and “You Gotta Believe” we’re still bringing the heat. An exclusive collab with Deion Sanders, 'PRIME 21 - Gold' scores...

Prime 21 Gold brings a premium edge to Metal Millenia with matte gold plating and a bold gold mirror PureBlend™ lens. Brown-and-gold tortoise temple tips add depth, while signature Prime...

We created this style to bring everything people love about the Prime 21 – Gold into a smaller, more wearable fit. Featuring the iconic gold frame and lenses, Prime logos...

The Prime 21 Red goes all in on red with matte red plating, a bold red mirror PureBlend™ lens, and gold accents. Red-and-black tortoise temple tips add contrast, while discoverable...

Inspired by Coach Prime’s signature style on and off the water, bold pops of red meet black tortoise, complemented by a touch of PRIME gold. ANSI-rated, polarized red mirror lenses...

This isn’t just a frame — it’s a statement. Kingpin is a futuristic frameless shield designed in exclusive collaboration with Coach Prime, and it's here to disrupt the sidelines. That...

Get PRIMED for game day with the official COACH PRIME sunglasses, 'PRIME 21 - White.' Designed with Deion Sanders, these iconic, special-edition 'Millenia DX' shades sport the signature PRIME 21...

Prime 21 – Black/Pink Mod channels fearless energy and Coach Prime’s signature flair into a limited-edition drop that honors the fight against breast cancer, with 100% of profits going back...

Designed in collaboration with Coach Prime, Golden Fade takes Turbojet’s performance-driven design and gives it the Prime treatment. A polarized Gold Mirror PureBlend™ lens pairs with gold temples that fade...

‘Prodigy Doll’ is festival-ready fashion that’s equal parts fierce and fun. These ‘Falcon’ collection aviator sunglasses sparkle with a pink mirror PureBlend™ lens that offers superior clarity and durability beyond...

Bring a buzz to any work space with ‘Project Whiskey.’ These specs show blue light who’s boss, serving to actively cut down on the eye fatigue and headaches associated with...

Confidently styled—that’s the essence of ‘Rain Dance’. These ‘Sydney’ collection square sunglasses pop with personality and bring out your best with a polarized rainbow lens and multi-color fade. The effortless...